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1800 595 456


Green Seed Ventures
Level 1/10 Oxley Rd Hawthorn VIC 3122

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Reg Weine

Founder & Managing Partner

Reg is a FMCG expert with more than 25 years’ experience working for market leading brands.
Reg is the Chairman of Longtable Group which owns iconic food brands: Maggie Beer, Paris Creek Farm and St David Dairy. Reg is also on the Board of Apple & Pear Australia Ltd and the Starlight Children’s Foundation. Reg is a past Board Member of the Australia Food & Grocery Council (AFGC) and past Chair of the AFGC’s Sustainability Committee.
Reg was appointed Managing Director of SPC, a wholly owned subsidiary of Coca-Cola Amatil in May 2015. Prior to joining SPC, Reg was Chief Executive Officer at Bulla Dairy Foods. In 2014
Bulla received the Royal Agricultural Society of NSW – Presidents Medal as “Australia’s Food Producer of the Year.”  Before joining Bulla Dairy Foods in 2009, Reg was the Director of Sales & International for Blackmores Limited.
Reg has a B. Bus from Monash University, is a Graduate of the Australian Institute of Company Directors (GAICD) and is a Certified Practising Marketer with the Australian Marketing Institute. Reg holds a Venture Capital Certificate from Wharton University.


Conrad Boyd

Venture Partner

Conrad is an experienced Chartered accountant with “BIG 4” experience in audit and has more than 5 years commercial experience including the past four years in Financial Planning and Analysis at SPC & Coca Cola Amatil. 
Conrad was appointed Manager – Financial Planning & Analysis for SPC, a wholly owned subsidiary of Coca-Cola Amatil in 2016. In this role Conrad was responsible for Budgeting, Forecasting and Financial reporting. In 2019 Conrad supported the Mergers & Acquisition team on the successful divestment of SPC including all aspects of vendor due diligence. Prior to joining Coca Cola Amatil, Conrad was Senior Analyst – Audit for Deloitte in NZ where he led the audit team for small & medium sized company engagements for four years.
As a qualified accountant with audit experience gained in a “BIG 4” accounting firm, coupled with his commercial finance, analysis and financial reporting skills, Conrad will add significant value when assessing & valuing investee companies and partnering with entrepreneurial founders. 


Simon Morriss

Venture Partner

Simon is an experienced executive and company director with more than 20 years industry experience within the healthcare and FMCG industries. He has an intimate understanding of the consumer-packaged goods industry across the Pharmacy and Grocery markets in Australia and New Zealand including the cross-border e-commerce channel in China (CBEC).
The founder of Raw Insights, a boutique advisory, strategy and management consultancy specialising in developing turnaround and growth strategies and creating incremental value JV’s & capital raising initiatives. 
Simon is a Non-Executive Director of Aware Environmental one of Australia’s leading manufacturers and brand owners of natural, certified organic and eco-responsible products for the personal care and homecare markets. 
His executive experience includes the Director of Sales and Strategy with organisations such as Blackmores Ltd, Sanofi Consumer Healthcare, and as a Graduate of the AICD company Directors course, Simon will add significant value to investee companies and their leadership teams.